Powerade celebrates next generation of soccer stars in global campaign

Powerade celebrates next generation of soccer stars in global campaign

The Coca-Cola-owned brand iterates on its “Pause is Power” platform to prepare for major soccer events over the next four years.

Powerade Unveils New Campaign Featuring Lamine Yamal and Rodrygo Goes to Celebrate the Power of Pause

Today, Powerade launched the next evolution of its “Pause is Power” global platform, with a new creative campaign that builds on the brand’s sports legacy. The 2025 campaign features “The 304” and “My First Love,” two films that focus on empowering athletes at pivotal moments and star inspirational footballers who represent the next generation of athletes. Read Also: NLO25: Collins Edwin Break Opening Day Curse with 4-0 Statement Win In Legacy G…

Powerade Unveils New Campaign Featuring Lamine Yamal And Rodrygo Goes - The Bulrushes

Sandton – Today, Powerade launched the next evolution of its “Pause is Power” global platform, with a new creative campaign that builds on the brand’s sports legacy. The 2025 campaign features “The 304” and “My First Love,” two films that focus on empowering athletes at pivotal moments and star inspirational footballers who represent the next generation of athletes. As an unapologetically sport brand, Powerade’s new campaign continues to celebra…

Barcelona's Lamine Yamal gave an exclusive interview to ESPN and spoke about her relationship with Brazilian players

Lamine Yamal humbled to copy Lionel Messi and Neymar and provide inspiration to children

Lamine Yamal used to wear a Neymar shirt as a kid. Now children run round with his name on the back of their tops.