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Lexus repeats as No. 1 on Brand Reputation Scorecard

Summary by Auto Remarketing

Lexus is again No. 1 when it comes to brand reputation, according to the latest study by customer review and reputation management platform Widewail. Toyota’s luxury brand topped the rankings for the second consecutive year in the 2025 Widewail Brand Scorecard, a study that examines and ranks the reputations of 29 auto brands in the U.S., with a “health score” of 97. Its sister brand Toyota was second at 96, while Honda barely overtook BMW for t…

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Auto Remarketing

Lexus repeats as No. 1 on Brand Reputation Scorecard

Lexus is again No. 1 when it comes to brand reputation, according to the latest study by customer review and reputation management platform Widewail. Toyota’s luxury brand topped the rankings for the second consecutive year in the 2025 Widewail Brand Scorecard, a study that examines and ranks the reputations of 29 auto brands in the U.S., with a “health score” of 97. Its sister brand Toyota was second at 96, while Honda barely overtook BMW for t…

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Auto Remarketing broke the news in 4 days ago on Tuesday, February 18, 2025.

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