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Lidl lost the price comparison in Finland to Prisma for the second time in a row, but the company refuses to believe it - This is how the CEO commented

Summary by T&T
Lidl Finland CEO Conor Boyle claims that the established food basket comparison is wrong. Prisma has had a cheaper food basket in two different IL comparison rounds.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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Lidl lost the price comparison in Finland to Prisma for the second time in a row, but the company refuses to believe it - This is how the CEO commented

Lidl Finland CEO Conor Boyle claims that the established food basket comparison is wrong. Prisma has had a cheaper food basket in two different IL comparison rounds.

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T&T broke the news in on Saturday, April 26, 2025.
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