Contrast with the pompous fashion week. Lidl launched its own fashion week

The retail chain Lidl has made an unconventional entry into the world of fashion. On the day of the Prague Fashion Week, it sent models dressed in its own brand to the catwalk. In the Prague store in the Stromovka shopping center, both sportswear and costume bags and pumps in the corporate red and blue colors were on display.

The Lidl Czech retail chain will close its outlet store in Prague's Štěrboholy in the summer, which it opened at the beginning of this year. In today's press release, the company said that its lease agreement with the operator of the Štěrboholy Retail Park is ending. It plans to move the store, where unsold goods from weekly promotions are offered at a discount, to Moravia. The location is still being negotiated. The chain opened the store amid …

The Lidl ČR department store chain will close its outlet store in Prague's Štěrbohol in the summer, which it opened earlier this year. The company said that it is ending its lease agreement with the operator of Retail park Štěrboholy. The store, which offers unsold goods from weekly events at a discount, is planning to move to Moravia. The location is still being discussed.