US EditionLightBoxTV Partners on AI R&D Initiative to Advance TV Advertising
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LightBoxTV Partners on AI R&D Initiative to Advance TV Advertising
LightBoxTV is leading an ambitious initiative in AI-driven TV advertising through a strategic partnership with AI consultancy Xenet. The joint R&D initiative focuses on enhancing campaign planning, optimisation, and measurement across linear and connected TV (CTV).Leveraging AI as a natural [...] The post LightBoxTV Partners on AI R&D Initiative to Advance TV Advertising appeared first on ExchangeWire.com.
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