LoopMe Partners with Cedara to Drive Sustainable Advertising Through Carbon Intelligence

GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks – Marketing Communication News

Contextual-first ad platform dramatically outperforms industry carbon benchmarks across programmatic and direct advertising GumGum, a contextual-first, global digital advertising platform, today announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 grams of CO2e per impression—significantly outperforming the industry benchmark of 2.45 grams per impression, a score calculate

LoopMe Partners with Cedara to Drive Sustainable Advertising Through Carbon Intelligence

LoopMe, a global leader in brand performance, announced a strategic partnership with Cedara, the Carbon Intelligence Platform, to accelerate sustainability efforts within the digital advertising ecosystem. This collaboration reflects LoopMe’s ongoing commitment to reducing environmental impact and aligning with global standards for sustainable media practices. Through this partnership, LoopMe will incorporate Cedara’s cutting-edge carbon intelli…