US EditionLucid Hires Former Redbull, Beyond Meat Exec as New Marketing Chief
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Lucid Hires Former Redbull, Beyond Meat Exec as New Marketing Chief
Late last year, Lucid Motors‘ Vice President of Marketing and Communications Andrea Soriani left the company amid a series of executive departures at the California-based EV maker. Soriani, who later returned to Maserati as head of the North America region, has now been replaced by Akerho Oghoghomeh — a former senior vice president of brand marketing at energy drink company Red Bull (2021–2023) and former chief marketing officer at plant-based m…
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