Magnite Unveils Next Generation of SpringServe, Combining Its Streaming Ad Server and SSP

TeqBlaze Adds Rewarded Video to Prebid SDK – New Monetisation Opportunity for Publishers

TeqBlaze, known for its cutting-edge programmatic advertising solutions, introduces rewarded video ads support within the Prebid SDK for both iOS and Android. This development represents a significant advancement in the SDK’s capabilities, enabling transparent header bidding and helping publishers achieve [...] The post TeqBlaze Adds Rewarded Video to Prebid SDK – New Monetisation Opportunity for Publishers appeared first on ExchangeWire.com.

Magnite Launches Next-Gen SpringServe to Streamline CTV Advertising

Magnite has launched the next generation of SpringServe, a unified platform combining its ad server and programmatic capabilities to streamline ad buying and yield optimization for media owners. Entering closed beta, this solution offers a direct connection to 99% of U.S. streaming supply, as verified by Jounce Media. Industry leaders like Disney, Paramount, and Roku are early adopters. Also Read: Verve and Audigent Expand Curation Capabilities …

Magnite unveils unified SpringServe video platform to power 99% of US streaming supply

In a major step towards transforming the programmatic advertising ecosystem for connected TV (CTV) and OTT, Magnite, the world’s largest independent sell-side advertising platform, has launched the next generation of its SpringServe video platform. This unified CTV/OTT solution seamlessly merges SpringServe’s ad serving capabilities with the programmatic strength of Magnite’s Streaming SSP, enabling greater transparency, […]

Magnite upgrades SpringServe video platform

Magnite has announced the latest version of its SpringServe video platform. Developed for CTV and OTT publishers, the latest generation of the ad server provides users with enhanced functionality aiming to streamline workflows and enable smarter yield optimisation. Features include automated ad routing that dynamically directs traffic to the highest performing channels, intelligent ad decisioning and dynamic mediation and centralised deal manage…

Magnite Unveils Next Generation of SpringServe, Combining Its Streaming Ad Server and SSP

Entering Closed Beta, the New SpringServe Platform Reduces Layers Between Buyers and 99% of Streaming Supply Magnite, the largest independent sell-side advertising company, unveiled the next generation of its SpringServe video platform, a CTV/OTT solution combining its award-winning SpringServe ad server with the advanced programmatic capabilities of the Magnite Streaming SSP. Initial clients to include Disney Advertising, LG Ad Solutions, Param…