Here's How Maker's Mark Bourbon Got Its Famous Red Wax Drip - The Takeout
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2 Articles
Maker's Mark Abandoned Their Bourbon Change After Fans Went Into Meltdown
Twelve years ago, all hell broke loose when Maker’s Mark decided to lower the ABV of its popular bourbon from 45% to 42%. A 3% drop might seem trivial, but for devoted fans, it was unacceptable, with backlash causing the distillery to quickly reverse its decision. So, if the ABV had been decreased, what implications would it have had? And why did Maker’s Mark immediately backtrack on its decision? Let’s take a look at the Maker’s Mark ABV contr…
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