Surprise! Coconut Rums Are Actually Good Now.

Surprise! Coconut Rums Are Actually Good Now.

In my 20s, I always associated rum (and coconut rum) with poorly-mixed drinks at house parties. There was a lot of Bacardi Coconut and Diet Coke or Malibu with Crystal Light lemonade. It was about as close to mixology as I was capable of in the days before my brain was fully developed. But coconut rum has come a long way in the intervening years. For one, they are actually starting to taste like coconut, not the fake flavors I’d previously exper…

Brian Cox Talks New Malibu Rum Campaign: ‘I’ll Never Turn Down an Opportunity to Enjoy a Drink On the Beach’

Rum brand Malibu has tapped 'Succession' star Brian Cox for its new “Do Whatever Tastes Good” campaign. Read our interview and watch the commercial.

Brian Cox fronts Malibu campaign – RetailWit

Malibu has partnered with Brian Cox, who is known for playing a workaholic, to show how great life can be when you finish work on time. Global campaign launches in light of 84% of workers stating they have felt the pressure to work overtime. Alison… This story continues at Brian Cox fronts Malibu campaign Or just read more coverage at Talking Retail

Succession star Brian Cox fronts new Malibu ad

Malibu has enlisted the help of actor, Brian Cox, famous for playing media tycoon and boardroom bully, Logan Roy, in Sky Atlantic’s hit show Succession, to encourage people to clock off and ditch overtime. The second iteration of Malibu’s Do Whatever Tastes Good campaign is a rallying cry for the masses to down tools, switch off screens, and shut laptops on time, to make time for the people and things they love. To kick things off, Cox features …

Brian Cox clocks off with new Malibu ad | Scottish Grocer & Convenience Retailer

Prioritising the work/life balance with Malibu Hollywood actor Brain Cox has teamed up with coconut rum liqueur brand Malibu in a new campaign that encourages people to prioritise the work/life balance. RUM-BASED coconut liqueur brand Malibu has teamed up with Hollywood actor Brian Cox in a new ad campaign for the drink. As part of Malibu’s ‘Do Whatever Tastes Good’ campaign, the new ad sees Cox trade his usual hard-nosed, no compromise characte…

Brian Cox fronts Malibu campaign

Malibu has partnered with Brian Cox, who is known for playing a workaholic, to show how great life can be when you finish work on time. Global campaign launches in light of 84% of workers stating they have felt the pressure to work overtime. Alison… This story continues at Brian Cox fronts Malibu campaign Or just read more coverage at Talking Retail