Alda Fendi: A life to tell

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Alda is one of the heirs of the marriage Fendi. FENDI one of the most famous Italian fashion brands worldwide. There was a first encounter, the appointment was on a street inside the Roman Forum but the gps did not find it. Neither taxi drivers, nor carabinieri, nor the owners of some businesses knew how to get to this street of Rome that according to the indications that came in the invitation was inside the Imperial Forums, something that is e…

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Born as a tribute to the founder and matriarch of FENDI , Adele Casagrande Fendi , the Mamma Baguette , of FENDI returns in the middle of 2025 as the maximum expression of legacy of the Maison. The iconic bag is reinvented in a contemporary way, as a larger version of Baguette by Silvia Venturini Fendi in 1997, with similar features but a wider design, and now once again, presented on the Spring/Summer 2025 catwalk. An reinvented Iconic and orig…