US EditionMAN Seminar: “Understanding Differing Perspectives: Marketing–R&D Collaboration in New Product Development”, Peren Özturan, 1:30PM April 25 2025 (EN)
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MAN Seminar: “Understanding Differing Perspectives: Marketing–R&D Collaboration in New Product Development”, Peren Özturan, 1:30PM April 25 2025 (EN)
Date: 25 April 2025, Friday Time: 13.30 – 14.30 “Understanding Differing Perspectives: Marketing–R&D Collaboration in New Product Development” by Peren Özturan Copenhagen Business School This is an online seminar. To request event details please send a message to department. Abstract: This study adopts a social comparison perspective to examine perceptual differences between marketing and R&D departments in the context of new product development…
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