Marketing Briefing: Marketers expect budgets to be cut this quarter as tariff consequences set in

Marketing Briefing: Marketers expect budgets to be cut this quarter as tariff consequences set in

Marketers have to move on from their  “decision paralysis.” With President Trump’s sweeping tariffs taking effect last week, and an additional 50% tariff threat to China yesterday plunging the stock market, companies are now tasked with the short order effects of the tariffs: Understanding how their brands will be impacted, what the increased costs will be and how they should manage those costs.This is a member-exclusive article from Digiday. Co…

Marketers are anticipating a marketing brief on the effects of tariffs this quarter, with expectations for budget reductions

And then there's the issue of "decision paralysis"—the state of being a marketer who cannot make a move.The impact of President Trump's tariffs,...