US EditionMarketing to women: common mistakes and proven solutions
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Marketing to women: common mistakes and proven solutions
I've watched countless campaigns targeting women come and go. Some resonate deeply. Others make me cringe. And the data shows I'm not alone in this reaction.Despite all our progress, there's still a significant disconnect between how brands think they're portraying women and how women actually feel about it. According to "AdReaction: Getting Gender Right" by Kantar¹, while 91% of marketers believe they portray women as positive role models in ad…
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