Mashhad’s Sports Tourism Boosted by Six Key Branding Factors

Sports Tourism: The Middle East Playbook

Sports Tourism: The Middle East Playbook Sports has become closely intertwined with travel and hospitality, especially with the rise of experiential travel in recent years. For many, sports events are a bucket list item, and this has significantly boosted their popularity. Major sporting events can act as powerful catalysts for tou…

New White Paper Release! Unlocking the Power of Branded Promotional Products & Digital Solutions in Sports Tourism

Sports tourism represents a lucrative and rapidly growing sector, offering unparalleled opportunities for destinations to attract visitors, stimulate local economies, and showcase their unique identities. In the competitive world of sports tourism, strategic merchandising and digital solutions play a crucial role in enhancing destination branding, engaging visitors, and driving economic impact. Key Takeaways: Merchandising Strengthens Destinatio…

Mashhad’s Sports Tourism Boosted by Six Key Branding Factors

A recent study published in the ‘Research in Sport Management and Marketing’ journal has shed light on the key factors that can enhance Mashhad’s branding as a sports tourism destination. Led by Ahmad Nazari Torshizi, a PhD in Sport Management at Ferdowsi University of Mashhad, the research identifies several critical elements that can boost Mashhad’s appeal to sports tourists. The study… Source