Masterclass : Face to adversity, be a BOSS brand ! The method of the brands that perform

Fragmentation of audiences, saturation of messages, challenge of attention, pressure on marketing performance, crisis of trust, increasing demands on responsibility...CMOs are now advancing in unstable terrain. L的adversity is no longer an exception: it has become the norm in time of permacrise. How to build and manage a successful brand in this context? What levers to activate to assert its leadership and remain relevant to its audiences? And ho…