Mathieu Spick, new media boss at Jellyfish: "You must be able to reflect the advertiser's organization in that of the agency" - The Media Leader

EXCLUSIVE. White smoke at Jellyfish. After recruiting Marie Raimbert-Galtier to the general management, the agency hires his VP Media Strategy. After ten years at the advertiser's office, notably at L-Oréal and Carrefour, Mathieu Spick joins Jellyfish as the media manager. A change of perspective that he claims to be a strategic choice: that of agility and innovation. He goes back with us on this strategic shift, the changes in retail media, the…