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Maximizing ROI: A Guide for Hotel Sales Directors

Summary by Smart Meetings
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. With tightened budgets and heightened expectations, the ability to maximize Return on Investment (ROI) is a strategic imperative that can differentiate successful hotels from their competitors. This article explores proven strategies for hotel sales directors to enhance their meeting and…
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Smart Meetings broke the news in on Friday, April 4, 2025.
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