US EditionMcCann partners with UoD and Stream to Sea to protect coral reefs - Marketing Beat
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McCann partners with UoD and Stream to Sea to protect coral reefs - Marketing Beat
Creative agency McCann has partnered with the University of Derby (UoD) and sun care brand Stream2Sea to launch the Reef Protection Factor (RPF) certification. The work was designed to address concerns about chemical pollution in sun creams, which aids the decline of marine ecosystems such as tropical coral reefs. It will allow consumers to identify products that are safe for the oceans. “We believe Reef Protection Factor is a game-changer,” sai…
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