McDonald's sales take a hit after E. coli outbreak
- McDonald's U.S. Sales fell 1.4% in the fourth quarter of 2024 due to an E. Coli outbreak, which sickened over 100 people and led to lawsuits against the chain.
- In response to declining sales, McDonald's invested $100 million in marketing and launched a new value menu to attract customers.
- Despite struggles in the U.S., McDonald's international sales rose 4.1%, particularly in the Middle East, where the brand faced boycotts.
- CEO Chris Kempczinski stated that the fourth-quarter performance reflected the impact of the food incident, marking a challenging period for the company.
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41 Articles
41 Articles
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Center
14
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7
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Total News Sources41
Leaning Left2Leaning Right7Center14Last UpdatedBias Distribution61% Center
Bias Distribution
- 61% of the sources are Center
61% Center
C 61%
R 30%
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