London's landmarks lit up - with images of chocolate biscuits
- London landmarks displayed large projections of a beloved chocolate biscuit.
- The spectacle launched centenary celebrations honouring the biscuit's 100 years.
- Precision mapping and projection technology aligned visuals with each landmark structure.
- Over 80 million packets sell yearly, making it the top branded biscuit in 2024.
- Future celebrations include a free immersive concept store opening in London in May.
35 Articles
35 Articles
100 years of McVitie’s Chocolate Digestives – Inside Food & Drink
pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is celebrating 100 years of McVitie’s Chocolate Digestives with one of its biggest multi-million pound campaigns for the brand to date. From eye-catching wholesale and instore activations, dazzling hologauze projections on iconic landmarks and Piccadilly Lights Digital Out of Home, to an immersive McVitie’s Chocolate Digestives Experience. The campaign, “100
Pladis Celebrates 100 Years Of Mcvitie’s Chocolate Digestives
Pladis is celebrating 100 years of McVitie’s Chocolate Digestives with one of its biggest multi-million pound campaigns for the brand to date, including wholesale and in-store activations, projections on iconic landmarks, and a pop-up store. The campaign – 100 Years (more…) The post Pladis Celebrates 100 Years Of Mcvitie’s Chocolate Digestives appeared first on KamCity.
Pladis celebrates 100 years of McVitie’s Chocolate Digestives – RetailWit
Pladis is celebrating 100 years of McVitie’s Chocolate Digestives with one of its biggest multi-million pound campaigns for the brand to date. From eye-catching wholesale and instore activations, hologauze projections on iconic landmarks and Piccadilly Lights Digital Out of Home, to an immersive McVitie’s Chocolate… This story continues at Pladis celebrates 100 years of McVitie’s Chocolate Digestives Or just read more coverage at Talking Ret…
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