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Measuring Emotion at Events

Summary by PCMA
This article and those listed below are part of Convene’s April 2025 issue. Find the turn-page versions of this and past issues at in our digital library. Illustrations by Ibrahim Rayintakath We like to think that we are rational beings, but in fact, the vast majority of what we think and do is shaped by emotion and not by reason, according to Baba Shiv, a marketing professor at the Stanford Graduate School of Business. Based on decades of evid…
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Measuring Emotion at Events

This article and those listed below are part of Convene’s April 2025 issue. Find the turn-page versions of this and past issues at in our digital library. Illustrations by Ibrahim Rayintakath We like to think that we are rational beings, but in fact, the vast majority of what we think and do is shaped by emotion and not by reason, according to Baba Shiv, a marketing professor at the Stanford Graduate School of Business. Based on decades of evid…

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PCMA broke the news in on Wednesday, April 2, 2025.
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