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Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study

Summary by Digiday
This new set of families have an influence on each other’s consuming habits unlike prior generations, per report.

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Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study

This new set of families have an influence on each other’s consuming habits unlike prior generations, per report.

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Digiday broke the news in on Monday, April 28, 2025.
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