Media Buying Briefing: What’s going on with the holding companies in India?

Media Buying Briefing: What’s going on with the holding companies in India?

All the holding companies have been interrogated as a result of guidelines that were issued by the ad agency association as well as the broadcasters' association. What's unclear is what Indian authorities are looking for.

Are small, independent agencies dwindling between digital ad boom and credit doom?

New Delhi: India’s digital advertising industry is booming, but beneath the surface lies a financial challenge squeezing small to mid-sized agencies. Caught between strict platform credit terms and clients’ demands for extended payment windows, these agencies face mounting risks of cash flow crises and defaults. “Media buying favours large agencies with deep pockets,” an industry expert told BestMediaInfo.com. “Smaller players struggle with a mi…

What is the deal with holding companies in India as per the media buying briefing?

The Indian media industry is experiencing an atypical phenomenon.The Competition Commission of India conducted a raid in the offices of a variety...