US EditionMedia Capital Gains Momentum as VC Funding Slows and Digital Advertising Cost Increases - Fintech Schweiz Digital Finance News - FintechNewsCH
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Media Capital Gains Momentum as VC Funding Slows and Digital Advertising Cost Increases - Fintech Schweiz Digital Finance News - FintechNewsCH
Media capital is rapidly becoming an essential tool for both media companies and consumer brands. It allows media companies to access emerging advertisers and potential financial returns, while enabling high-growth consumer brands to scale effectively without significant upfront marketing expenditures. This approach has gained popularity over the past years, driven by a shift in the investment landscape marked by declining venture capital (VC) f…
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