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Meghan, Duchess of Sussex unveils As Ever lifestyle brand

Meghan, the Duchess of Sussex, has announced her lifestyle brand called As Ever.
The As Ever brand will partner with Netflix to create shopping outlets featuring merchandise from its shows.
Meghan described the brand as beautifully weaving together her passions, including food and gardening.
She confirmed that fruit preserves will be part of As Ever, stating, 'I think we’re all clear at this point that jam is my jam.

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People

Princess Lilibet helps mom Meghan Markle revamp her lifestyle brand, plus Tyler James Williams joins us

Princess Lilibet helps mom Meghan Markle revamp her lifestyle brand, plus Tyler James Williams joins usPEOPLE in 10 unpacks the best of the week — with a superlative twist! — from celebrity engagements and breakups to royals, style, baby news, and more. Plus, an expert PEOPLE editor answers the burning question of the week, and one of our favorite stars joins us for a sitdown.This week: Meghan Markle gets help from daughter Princess Lilibet as s…

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De Telegraaf

International controversy surrounding Meghan Markle’s new company: ‘Don’t do this to us!’

Meghan Markle can do little right, both at home and abroad. Prince Harry's wife changed the name of her lifestyle brand this week, causing a stir (inter)nationally now that it turns out that both the name and logo of her company As Ever have existed for a long time.

2 days ago·Amsterdam, Netherlands

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Fox News

Meghan Markle accused of copying Spanish coat of arms in ‘comedy of errors’ rebrand

Following mayor Xisca Mora's statements, a clothing brand based in New York, also known As Ever, had to address the confusion over the similar names on Instagram.

2 days ago·New York, United States

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