Meghan Markle Reveals Why She Renamed Lifestyle Brand As Ever

New series, new podcast, new brand, in 2025, Meghan Markle is on all fronts. In his latest podcast episode, Sussex's Duchess looks back on a strong choice, that of renaming his brand As Ever.

Meghan Markle Humiliated In New 'Word Salad' Moment

Credit: (Screenshot), Netflix, via YouTube Meghan Markle, the wife of Prince Harry, has found herself in hot water in a variety of ways as of late. Now, things have gotten even worse for her, as a “word salad” comment that she made is backfiring on her in a big way. Meghan’s ‘Word Salad’ Moment Earlier this year, Meghan changed the name of her lifestyle brand from American Riviera Orchard to As Ever. This came after the name American Riviera Orc…

Meghan Markle dumped her original brand idea, only to attract a copyright battle

Meghan Markle is doing some damage control after the tragic start of what’s supposed to be her most ambitious business venture yet. In her previous attempt to save face and revitalize her lifestyle brand, American Riviera Orchard, she made a quick rebranding — changing the company’s name to As Ever. However, the move just opened the door for more problems for her. Now, she’s doing everything to justify its chaotic launch after receiving flak for…

In early March, American actress Meghan Markle presented a new culinary show on Netflix, entitled "With Love, Meghan". She also launched her own brand "As Ever", specializing in table arts. ...

Is Meghan, Duchess of Sussex’s jam worth the splurge? We tasted it to find out

As Ever’s raspberry spread sold out in less than an hour. We tested its merit against the competition.

Life | Five years after their royal exit, Harry and Meghan are entering a new, more colourful era

Five years post-“Megxit,” the Sussexes have solidified their media presence, unveiling Netflix hits, books, and Meghan’s As Ever lifestyle brand.