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Meta may have to roll back some features after CCI's antitrust directive: Report

  • Meta may have to roll back some features in India due to the Competition Commission of India's antitrust directive banning WhatsApp from sharing user data with Meta for advertising purposes, according to a court filing by the U.S. Company seen by Reuters.
  • The CCI imposed a $24.5 million fine and a five-year ban on the data sharing practice, stating that Meta abused its dominance and coerced WhatsApp users into accepting a new privacy policy.
  • Meta's appeal filing expresses concerns that the ban on data sharing will hurt its ability to deliver personalized advertisements on Facebook and Instagram, affecting Indian businesses that interact with customers on WhatsApp.
  • The Indian appeals tribunal is set to hear Meta's plea regarding the CCI's directive, which could take several months to resolve, while the tribunal can put the CCI directive on hold in the meantime.
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