US EditionMeta expands ads to Threads users in over 30 countries
- Meta opened its Threads service to all eligible advertisers globally Wednesday.
- This global expansion follows initial testing with limited U.S. And Japanese companies since January.
- Businesses advertising on Threads gain access to Meta's inventory filter for content control.
- Meta CEO Mark Zuckerberg expects Threads will "reach 1 billion people" over several years.
- Analysts suggest Threads could become a major Meta revenue source competing with X.
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"It's going to kill X": two years after its creation, Meta opens its social network Threads to advertising
DECRYPTAGE - The parent company of Facebook and Instagram opens the advertising inventories of this competitor of the ex-Twitter to brands around the world. A way to diversify its revenues in an uncertain business climate.
·Paris, France
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Total News Sources39
Leaning Left6Leaning Right1Center9Last UpdatedBias Distribution56% Center
Bias Distribution
- 56% of the sources are Center
56% Center
L 38%
C 56%
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