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More than K-pop: South Korean companies are making waves in South-east Asia

Summary by Business Times
THE familiar green soju bottle is a common sight in many South Korean drama shows. With fruity flavours such as plum, peach and grapefruit, these alcoholic beverages are extremely popular in many overseas markets including those in South-east Asia.
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More than K-pop: South Korean companies are making waves in South-east Asia

THE familiar green soju bottle is a common sight in many South Korean drama shows. With fruity flavours such as plum, peach and grapefruit, these alcoholic beverages are extremely popular in many overseas markets including those in South-east Asia.

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Business Times broke the news in on Thursday, April 3, 2025.
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