Movistar Plus+: Evolution, structure and current offer in the Spanish audiovisual scene

WWWhat's new

Factuality

Ownership

Movistar Plus+: Evolution, structure and current offer in the Spanish audiovisual scene

Movistar Plus+ represents one of the most ambitious projects in the history of Spanish telecommunications, merging broadcast tradition with digital innovation. As Telefónica’s flagship, this platform has redefined the consumption of audiovisual content through a strategy that combines elite sports, original production and adaptation to the demands of streaming. Its transformation from the foundations of Canal+ to its current hybrid model reflect…