Muscle Nation adds 11 products into Woolworths range

Muscle Nation adds 11 products into Woolworths range

Fitness brand Muscle Nation is growing its portfolio at Woolworths by adding 11 additional products to its existing two.  The launch is part of Woolworths’ Big Brand Value campaign, and the company said that sales are more than 200 per cent higher than expected, with several stores reporting sold-out inventory just weeks into the promotion. “From concept to delivery, we had less than two months to develop and manufacture 11 new products during a…