Musk damaged Tesla’s brand in just a few months. Fixing it will likely take longer

The Tesla brand in question worldwide after the latest financial results, and Elon Musk's latest decision does not seem to have calmed investors or analysts.

Elon Musk’s Luck Runs Out

Why he didn’t see this coming

NEW YORK— Elon Musk has been called the master of lunar projects, the Edison of our era and the architect of the future, but he has a big problem in his automotive company and it is not clear if he can solve it: the damage to his brand. Tesla’s sales have plummeted amid protests and boycotts over Musk’s adherence to far-right positions. Profits have been reduced by two thirds so far this year, and his rivals from China, Europe and the United Sta…

Elon Musk May Not Be Able to Save Tesla

Many Tesla investors remain highly concerned that Musk's long-awaited return could be too little, too late.

South Korea has said present in the automotive industry with an invention that would have made life much easier for Tesla to have known it before. There are already several cases in which cars from Elon Musk’s firm have been set on fire, causing serious accidents in different parts of the world. Some of the headlines that have come out in recent years have caused shock and uncertainty about the safety of Tesla and, in general, electric cars. “A …

Musk can’t rely on Doge’s dodgy accounting at troubled Tesla

Littered with errors and inaccuracies, Doge’s savings are vastly overstated, writes James Moore. Elon Musk must hope he is better at finding efficiencies at Tesla than he has been for the United States