US EditionNarrative Intelligence and the Relational Model of Crisis Management
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Narrative Intelligence and the Relational Model of Crisis Management
Rethinking the Goal of Crisis Management Traditional crisis management still treats control as the objective. Craft the perfect message. Push it out fast. Get ahead of the story. But that approach rarely works anymore, especially in an environment where audiences don’t wait for official statements. They listen to each other. That’s why Tony Jaques’ Relational Model of Crisis Management matters. It shifts the goal from message control to stakehol…
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