US EditionNational Advertising Division Recommends Rascals Discontinue Diaper Absorbency and Certain Other Claims
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National Advertising Division Recommends Rascals Discontinue Diaper Absorbency and Certain Other Claims
New York, NY – April 14, 2025 – In a challenge brought by the Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division recommended that Rascals International Limited discontinue the following claims for its Rascals brand diapers: “Hydrolock CoreTM holds up to 25 x its weight” and “absorbs 15 x its weight” “Parents are Happier with Rascals” The National Advertising Division (NAD) also recommended that Rascals modify o…
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