US EditionNavigating Misinformation and AI in 2025: Essential Resources for Advertisers - Basis Technologies
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Navigating Misinformation and AI in 2025: Essential Resources for Advertisers - Basis Technologies
AI and misinformation are shaping up to be two of the most disruptive forces in advertising today. As generative AI rapidly evolves, it is transforming nearly every part of the advertising workflow—spanning creative development, audience targeting, personalization, media planning, and beyond. But alongside its various benefits, gen AI also brings risks. Brand safety is among the most pressing, with a whopping 100% of marketing professionals beli…
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