NCAA reaches deal with sportsbooks for data, logos

NCAA reaches deal with sportsbooks for data, logos

The NCAA is set to forge a partnership with sportsbooks after an agreement was reached to supply data from its championship events through Genius Sports, multiple outlets reported Friday.

NCAA to Sell Gambling Data to Sportsbooks Via Genius Sports

The NCAA will start selling data from its championship events to sportsbooks around the country, part of an expanded partnership between the college sports governing body and Genius Sports. The move, announced Friday, represents a notable departure from the NCAA’s prior arms-length relationship with legal sports betting. While the major pro U.S. leagues have built […]