Nearly A Third Of Consumer Brands Don't Do Social Commerce

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Nearly A Third Of Consumer Brands Don't Do Social Commerce

Research unveiled today has revealed that almost a third (30%) of marketers at global consumer brands admit they don’t yet have a social commerce strategy, despite the growth of social search. Although 86% of marketers say Google is still the number one place where customers search for their brand online, Instagram and TikTok are closing fast at 70% and 44%, respectively. For those that have a social commerce strategy, Instagram was first choice…