US EditionTake a Trip to ‘Boomtown’ With Xfinity WiFi
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Take a Trip to ‘Boomtown’ With Xfinity WiFi
Having a strong and speedy home WiFi connection is akin to a modern day gold rush in a campaign for Xfinity. Miners, dot-com execs and oil tycoons are ready to jump on the next "boom," which just happens to be located in a house in the burbs. The fam takes the ensuing traffic everything in
New Brand Campaign from Xfinity, “Welcome to Boomtown,” Celebrates WiFi as a Modern-Day Gold Rush – Marketing Communication News
Xfinity introduces new platform and tagline “The WiFi is Booming,” drawing prospectors, dot-commers, and oil tycoons to a suburban home with abundant connectivity. Imagine a household with WiFi so powerful, so abundant, so booming, that news of the family’s bounty travels across great distances—across time itself—beckoning fortune-seekers from earlier boom eras, racing to stake their claim. This is Boomtown, the surreal world at the center of Xfi
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