'New Coke': 40 years since one of the biggest flops in marketing history

'New Coke': 40 years since one of the biggest flops in marketing history

It's been 40 years since Coke's infamous attempt at rebranding. They rolled out a new formula to compete with Pepsi in 1985 that went over so badly, it resulted in protests.

40 years later, ‘New Coke’ remains Coca-Cola’s most infamous flop

The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

Forty years ago, a new formula was presented for the drink most loved by Americans, who in fact reacted very badly

It's been 40 years since debut of 'New Coke,' Coca-Cola's biggest failure

It’s been 40 years since Atlanta-based Coca-Cola launched a new formula for its famed namesake cola, called it New Coke and prompted a national outcry — forcing the company to walk back the decision on its biggest blunder ever. The company ...

From the lasagna of Colgate to the new formula of the Coca Cola: 10 products that failed since its launch

That false step, however, it earned Coca-Cola to overcome its rival Pepsi, against whom the classic Coca-Cola won in 1985, just after the withdrawal of the new version market. According to The New York Timesthat error caused an important economic revaluation: a corporate growth of 29%, with a recapitalization of 75,000 million dollars, compared to the 9,000 million of the previous year. 2 | Frozen Colgate lasagna Wired Staff Less fortunate was …

40 Years Ago, Coca-Cola Made The Biggest Mistake In Soda History - The Takeout

The biggest flop in soda history was a surprise to many as the product was brought to the market by the Coca-Cola company and had good taste test results.