US EditionNew Insights into Americans' Priorities at the Grocery Store Unveiled by Marine Stewardship Council
- The Marine Stewardship Council released new poll data about American shoppers in time for Earth Day.
- This research explored how Americans balance rising grocery costs and environmental health considerations.
- A poll surveyed 1,007 American adults aged 18+ between February 21 and 24 with a ±3.1% margin of error.
- One quarter of respondents view fish as the most sustainable protein; about one-fifth of shelf-stable seafood is certified.
- Data suggests Americans, particularly younger shoppers, prioritize environmental choices despite rising food costs.
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MSC survey shows generational divide in sustainable shopping
WASHINGTON — As Earth Day shines a spotlight on environmental awareness, new polling data from the Marine Stewardship Council (MSC) reveals that many Americans are striving to balance affordability and sustainability when shopping for groceries, but cost concerns still dominate decision-making.According to the MSC’s nationwide survey, only 20% of Americans frequently consider the environmental impact of their grocery choices, while 33% do so occ…
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