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New Police Campaign Welcomed

Summary by scoop.co.nz
Police are doing a huge amount of work to drive recruitment, improving the application and training process and since the Government lifted funding in the Budget there has been an unprecedented number of applications.

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scoop.co.nzscoop.co.nz

New Police Campaign Welcomed

Police are doing a huge amount of work to drive recruitment, improving the application and training process and since the Government lifted funding in the Budget there has been an unprecedented number of applications.

·Wellington, New Zealand
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The BeehiveThe Beehive

New Police campaign welcomed

The new Police marketing campaign starting today, recreating the ‘He Ain’t Heavy’ ad from the 1990s, has been welcomed by Associate Police Minister Casey Costello. “This isn’t just a great way to get the attention of more potential recruits, it’s a reminder to everyone about what policing is and the quality of NZ Police,” Ms Costello says. “As a serving officer when the original ad came out, I remember the impact it had and how proud I felt and …

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The Beehive broke the news in on Wednesday, February 19, 2025.
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