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New Pork Campaign About Focusing on Generational Differences

Summary by WWBL

Since 1987, you’ve been told that pork is “the other white meat”, but that’s no longer the case. “Taste What Pork Can Do” is the new tagline set to launch in May. Gordon Spronk, a National Pork Board member from Minnesota, says it’s time to turn the page to a campaign focusing on generational differences. “It focuses on what they like to hear about pork, and clearly, what you’ll see in this campaign is it’s about taste and flavor, and hopefully …

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iowaagribusinessradionetwork.com

Reinventing pork for the future | Iowa Agribusiness Radio Network

Taste What Pork Can Do™ is the new tagline set to launch with consumers in May digitally. Gordon Spronk, a National Pork Board member from Minnesota, says pork promotion started in 1985, but the focus of the new campaign is to reach consumers by concentrating on generational differences. https://d30hko96l9xirl.cloudfront.net/Iowamediafolder/2025/04/spronk-npb-1.mp3 The new tagline from National Pork Board wants to show that pork is not the “other

2 days ago

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WWBL

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1010 WCSI

New Pork Campaign About Focusing on Generational Differences

3 days ago·Washington, United States

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WKKG

New Pork Campaign About Focusing on Generational Differences - 101.5 WKKG

[[{“value”:” Since 1987, you’ve been told that pork is “the other white meat”, but that’s no longer the case. “Taste What Pork Can Do” is the new tagline set to launch in May. Gordon Spronk, a National Pork Board member from Minnesota, says it’s time to turn the page to a campaign focusing on generational differences. “It focuses on what they like to hear about pork, and clearly, what you’ll see in this campaign is it’s about taste and flavor, a…

3 days ago

Read Full Article

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