Next ad banned as pose made model look too thin
- A Next advert was banned after the Advertising Standards Authority deemed it 'irresponsible' due to a complaint about the model appearing 'unhealthily thin'.
- The ASA stated that the pose, camera angle, and styling emphasized the model's slim legs, leading to the impression of being unhealthily thin.
- Next claimed that the ad was created with a 'strong sense of responsibility to both consumers and society' and that the model had a healthy physique.
- The ASA instructed Next to ensure future ads do not portray models as being unhealthily thin.
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18 Articles
18 Articles
All
Left
3
Center
2
Right
3
Coverage Details
Total News Sources18
Leaning Left3Leaning Right3Center2Last UpdatedBias Distribution38% Left, 38% Right
Bias Distribution
- 38% of the sources lean Left, 38% of the sources lean Right
38% Right
L 38%
C 25%
R 38%
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