Nintendo Departs From Its Founding Philosophy With Switch 2

Nintendo Departs From Its Founding Philosophy With Switch 2

Welcome to Tech In Depth, our daily newsletter with reporting and analysis about the business of tech from Bloomberg’s journalists around the world. Today, Takashi Mochizuki looks at Nintendo’s strategy with the Switch 2 and what it suggests about the storied Japanese games maker.

Switch 2 Not Aimed At People Who Want "High-Performance Hardware," Nintendo Says

Nintendo never considered making the Switch 2 a piece of "high-performance hardware" aimed at consumers who wanted beefier tech.

The recent presentation of the Nintendo Switch 2 by the Japanese video game giant surprised by its brevity and lack of technical details. No price, no release date, virtually no game confirmed apart from a brief overview of Mario Kart. The number 2 in the name suggests a version of the game. ... Read more The Nintendo article surpassed the race to technical specifications: how did its anti-hardware strategy revolutionize its success? appeared fi…

Nintendo Departs From Its Founding Philosophy With...

https://www.bloomberg.com/news/newsletters/2025-04-01/nintendo-s-switch-2-launch-marks-departure-from-founding-philosophy More details about the next console are coming tomorrow, though it's already apparent that Nintendo is iterating rather than inventing with the new hardware. The Switch 2 is bigger and more powerful, and importantly plays existing Switch games. It's pivotal for Nintendo, of course, but unlike new devices in t…

Ahead of the Switch 2, Nintendo is branching out to use its characters in cinema, theme parks, and merch in a Disney-like way to create more consistent revenue

Takashi Mochizuki / Bloomberg: Ahead of the Switch 2, Nintendo is branching out to use its characters in cinema, theme parks, and merch in a Disney-like way to create more consistent revenue  —  Tech Across the Globe … Sequoia Capital and Spark Capital are in talks to co-lead the round.  —  Revalued