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Northern Health puts babies in purple caps

Northern Health is restarting its Period of Purple Crying program to support new parents and caregivers with education and resources about infant crying and head injury prevention due to shaking infants.
New parents and caregivers of newborns will receive handmade purple hats as part of the Click for Babies campaign, which aims to raise awareness about purple crying.
The Click campaign was paused in 2020 during the COVID pandemic, and Northern Health has received over 1,250 caps to restart the initiative in 2025.
Dr. Ian Pike stated that inconsolable infant crying is a common trigger for shaking a baby, highlighting the importance of the Purple program in preventing child maltreatment.

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Prince George Citizen

Northern Health puts babies in purple caps

Click for Babies program raises awareness of 'purple crying'

1 month ago

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Haida Gwaii Observer

+4 Reposted by 4 other sources

Northern Health relaunches its CLICK for Babies Program

The campaign is to educate new parents and caregivers about the importance of not shaking infants

1 month ago·Queen Charlotte, Canada

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pgdailynews.ca

Northern Health reboots CLICK for Babies with launch of Period of PURPLE Crying program

Between January 1, 2025, and February 28, 2025, new parents and caregivers of newborns and two-month-old infants in the Northern Health region will receive a handmade purple knitted or crocheted cap. Along with the caps, nurses and midwives will providePeriod of PURPLE Crying ® Program standard education and resources about preventing traumatic head injury due […]

1 month ago

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