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Mazda Says ‘Give It Heaps’ In New BT-50 Campaign Via CHEP

Summary by B&T
CHEP goes on the chase of a mystery Robbo who can seemingly do it all. Though no mention of his ability to parallel park.
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Campaign BriefCampaign Brief

Mazda celebrates Aussie grit and adventure in new BT-50 'Give It Heaps' campaign via CHEP

Mazda Australia and CHEP have unveiled a bold national campaign for the new 2025 BT-50, which is available now in Mazda dealerships across Australia. The integrated campaign introduces "Give It Heaps" – a new creative platform that is a rallying cry for those who want to get more out of life,

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B&TB&T

Mazda Says ‘Give It Heaps’ In New BT-50 Campaign Via CHEP

CHEP goes on the chase of a mystery Robbo who can seemingly do it all. Though no mention of his ability to parallel park.

Read Full Article
MediaweekMediaweek

CHEP: Mazda introduces 'Give It Heaps' platform

Mazda Australia and CHEP have unveiled a bold national campaign for the new BT-50. The integrated campaign introduces “Give It Heaps” – a new creative platform that is a rallying cry for those who want to get more out of life, and a promise that the BT-50 is a ute that can stand up to whatever you throw at it. At its heart is the story of the legendary “Robbo”, a character whose reputation for mastering every extreme task, challenge and hobby ha…

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The Home Of Great South African NewsThe Home Of Great South African News

Overcoming logistical hurdles to feed vulnerable communities: A case study by SA Harvest, DSV, and CHEP unite to deliver surplus produce across the Eastern Cape

SA Harvest, the NPO that has delivered 80 million meals by rescuing 20 million tonnes of food since its inception in October 2019, has once again joined forces with leading logistics partners to tackle the challenge of delivering nutritious food to communities facing severe food insecurity. Through a collaboration with DSV Logistics, CHEP, and Habata Farm, a complex operation was orchestrated to transport surplus spanspek melons and butternut sq…

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The Home Of Great South African News broke the news in on Tuesday, February 18, 2025.
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