Paying it forward: 6 women athletes who invested in women’s sports

The female sport has left behind its long period of invisibility to become one of the protagonists of the industry, also from the economic point of view. The disciplines practiced by women - as experts prefer to call it - are enjoying record audiences and sponsorship agreements. Read

Paying it forward: 6 women athletes who invested in women’s sports

Women’s sports have continued to grow in popularity, more than some naysayers said they ever could. The athletes and fans demanded these teams get the attention, quality of play and financial opportunities they deserve, and the industry has taken heed. This growth has spawned not only better contracts and agreements for the pros, but even the creation of entirely new teams and leagues. It is undeniably clear that investing in women pays off, so …