People prefer meat alternatives if they are significantly cheaper than real meat, study shows

People prefer meat alternatives if they are significantly cheaper than real meat, study shows

Only a few people fundamentally oppose eating plant-based meat alternatives, a recent survey of 2,100 customers in the U.S. shows. The study, published in the Proceedings of the National Academy of Sciences, was conducted by marketing researchers from the Martin Luther University Halle-Wittenberg (MLU), Humboldt University Berlin and Georg August University Göttingen.

People prefer meat alternatives if they are significantly cheaper than real meat, study shows - Tech and Science Post

Only a few people fundamentally oppose eating plant-based meat alternatives, a recent survey of 2,100 customers in the U.S. shows. The study, published in the Proceedings of the National Academy of Sciences, was conducted by marketing researchers from the Martin Luther University Halle-Wittenberg (MLU), Humboldt University Berlin and Georg August University Göttingen. According to the results, the price of meat alternatives is the most decisive …

For Plant-Based Companies, Undercutting Meat Prices Holds the Key to Success

5 Mins Read A new study suggests that plant-based meat analogues are more attractive to consumers when they’re cheaper than conventional options – taste may not matter as much. Americans prefer beef, falafel and veggie burgers over plant-based analogues, and the latter becomes much more attractive if companies can offer them at a cheaper cost than meat. These are the results of a two-part study conducted by researchers from the Martin Luther Uni…

Study Reveals Consumers Favor Meat Alternatives When Priced Significantly

Recently, a considerable shift in consumer attitudes towards plant-based meat alternatives has become increasingly apparent, as highlighted by a comprehensive survey of 2,100 consumers in the United States. Conducted by a team from the Martin Luther University Halle-Wittenberg, Humboldt University Berlin, and Georg August University Göttingen, the findings suggest that while a small number of individuals oppose these meat-alternatives outright, …