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Pepsi Storms Lagos, Ibadan, Ilorin Market With Its 60CL LongThroat Bottle Relaunch - Brand Spur

Summary by Brand Spur
With an innovative new marketing strategy, Pepsi, the second most valuable soft drink brand worldwide, manufactured by PepsiCo, has relaunched its 60cl LongThroat Bottle into the Nigerian market. By using the popular song “Big Big Things” by Afrobeat artist, Young Jonn to create a Pepsi remix as the official theme music for this campaign, the company used pop culture to reveal its message of “Big Big Tinz” (Big Refreshment. Big Value). The brand…
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